In 1971, two shaggy-haired Yanks, Isaac Tigrett and Peter Morton, opened an American diner in an old Rolls Royce dealership in London. It had nothing to do with market studios or target audiences. It didn’t even have anything to do with memorabilia. Eric Clapton wanted to save his favorite table. They put his guitar on the wall to mark it.

And so began the Hard Rock Café. The formula worked beyond anyone’s wildest imagining. And most amazing, it’s still working, more than 30 years later, in cafes, hotels, casinos — all over the world.

With more than 120 HRCs in over 40 countries, Hard Rock Cafe has become a truly global phenomenon. From its launch in London, England, to New York, Los Angeles, Paris and Tokyo, and on to such exotic and far-flung locales as Kuala Lumpur and Shanghai, Hard Rock offers a special experience to its devoted, ever-expanding clientele.

Its unparalleled memorabilia collection, which consists of more than 60,000 pieces, provides the world's most comprehensive "visual history" of rock 'n' roll. These treasures include an awe-inspiring collection of classic guitars and other instruments, posters, costumes, music and lyric sheets, album art, platinum and gold LPs, photos and much more. From Jimi Hendrix's Flying V guitar to John Lennon's handwritten lyrics to "Help" (his favorite Beatles' tune) to one of Madonna's now-classic bustiers. And, like the true "living museum" that it is, Hard Rock's memorabilia collection remains very much a work in progress, constantly expanding and deepening as new music-and new music history-is made every day.The rock and roll experience pervades the very air in the Hard Rock Casino. Blending the sensational combination of music with exciting casino action, it’s an atmosphere that is captivating, compelling and decidedly Hard Rock. With all of the most popular casino games, each with a unique Hard Rock twist, Hard Rock Casino looks, feels – and sounds – unlike any other gambling environment anywhere.

For more information on Hard Rock Cafe, Hard Rock Casino and Hard Rock Hotel, please visit www.HardRock.com. --Click Here