It's almost impossible to trace the rise of bowling without simultaneously documenting the rise of Brunswick. From the very beginning, bowling and Brunswick have shared the same path. Brunswick founder John Moses Brunswick played an integral part in the birth of the game by building a company dedicated to taking games like billiards and bowling out of fancy Victorian parlors and into the public arena. Moses Bensinger (married to Eleanora Brunswick, daughter of John Moses Brunswick) had a vision for the modern game of bowling. He standardized rules for the game and organized the first American Bowling Congress in 1895, which held the first significant bowling tournament in 1902. The ABC became a prominent fixture in competitive, professional bowling, and is responsible for developing the professional game and global appeal of the sport as it is known today.

Brunswick continued to develop the game, and brought it to larger and larger audiences with the introduction of improved equipment, like the first high-performance rubber ball in 1906, and its automated pinsetters in the 1950's. Brunswick's continual introduction of new equipment has changed the game completely and ushered in the modern era of bowling.

Today Brunswick continues its tradition of exploring and expanding markets through the integration of new technologies and ideas. Carrying on the legacy and traditions of its founders, Brunswick is once again reinventing the game, the players, and marketplace for the 21st Century.